Have you ever done an online search for your own business?
What did you see?
Is the information that appears accurate and up to date? Most importantly, is your
business listed near the top of the various local directory listings for your industry?
If you answered “no” to any of these questions, then you have a little work to do
when it comes to establishing a stronger, more powerful online presence. You need
to get into the subject matter of Local Directory Listings … And their power!
What is a Local Listing Directory?
A local directory is an online site created by various search engine providers – as well as
other sources – as means of giving businesses a marketing avenue to connect with local
consumers in specific geographic areas. These Local Directory Listings provide pertinent
information about your business such as your contact information, website link, product
and service information, hours of operations, videos, and other details.
Some of the most popular local directory listing sites include Google My Business,
Yahoo Local, Bing Local, Yelp, SuperPages, and hundreds of others.
Why Local Listings?
Consumers today use the Internet as the primary way of searching for the products,
services and businesses they want. Most of us flock to our favorite search engine, such
as Google, Bing, or Yahoo, and type some keywords related to what we’re looking for.
Each of these search engines has its own local directory algorithm that determines which
businesses within your niche and geographic area will appear at the top of the list when
prospective customers conduct a search.
The companies that show up first will capture most of those leads.
Due to the massive popularity of mobile internet usage, an estimated 90% of people
who conduct online searches do so from their smart phones, tablets and other devices.
Even more importantly, many of these mobile searchers are ready to take immediate
action – some making a purchase from a business they found that same day.
By claiming and updating your Local Directory Listings on sites such as Google
My Business, Bing Local, Yahoo Local, and Yelp, you put your business one step
closer to being connected with hot leads.
With numerous local listings that are
claimed, verified, optimized,
you can expect:
Higher rankings in the search results
More citations to contribute to your SEO
Better connection with both desktop AND mobile users
A stronger Online Reputation by way of customer reviews
Consistent and accurate information
about your business across the board
Connection with more leads as they are actively
searching for your type of product or service
What I Do
I help you increase leads by capturing the majority of web users looking for businesses
like yours in your specific geographic area. I will collect your relevant information –
including images, photos, keywords, phone numbers, street addresses, hours of
operation, and so forth – and then standardize this among all online platforms.
I will then optimize your business for local search success by integrating
this information with the most popular keywords for your business’s niche.
Ready to Get Started?
My goal is to help you connect with ready-to-buy local consumers who can’t find
your business. It’s time to take a major step towards improving your online visibility
as well as boosting your bottom line … Contact me today to discuss this further!