Tips For Digital Content and Video Marketing
Words really do make
a difference when
creating content or videos.
It may seem a bit technical, but the use of common words, uncommon
words, emotional words, and power words can make or break your ranking.
Here are some examples of what I mean, when your Brevard County Florida
business is trying to not only appeal to your ideal audience, as an example,
but get ranked at the same time too.
Common Words
Common words make up basic structure of readable headlines.
Great headlines are usually made up of 20-30% common words.
Uncommon Words
Uncommon words occur less frequently than common words, but
give your headline substance. Great headlines are usually made
up of 10-20% uncommon words.
Emotional Words
Emotional words frequently stir an emotional response in the reader
or viewer. They have been proven to drive clicks and shares. Great
headlines are usually made up of 10-15% emotional words.
Power Words
Power words or phrases indicate intense trigger words that frequently
command a reader’s attention and action. Great headlines contain at
least 1 power phrase or word.