To My Clients (or Potential Clients) About Marketing on Facebook
I have plenty more where this came from, but this is a start …
If you want to Market your business on Facebook, a profile simply will not cut it.
Pages are meant for businesses and they are much more effective at getting your
message out there. What can you do if you goofed up and you already made a
profile for your business? There is a fix: By using Facebook’s migrate tool, you can
switch from a profile to a page and best of all, you get to KEEP all your followers.
Here is the link: https://www.facebook.com/pages/create.php?migrate
Promote your Fanpage. First, place your Fanpage URL in your email signature.
Now every time you send an email, it is another chance for recipients to find
your Facebook Fanpage.
Next, blog about your Fanpage. Do not just ask your blog readers to like your
page – instead, give them at least one compelling reason why they should
(bribes work well, but it could be any reason, if it resonates with your readers.
Cross-page promote your Fanpage. By posting on other Fanpages using your
page’s username, you get a visible link to your page with each comment.
Consider getting some Facebook ads (if it is something you would like to explore).
You can spend as little as you like, and you can target your campaigns to only
those people who are likely to be interested in what you have to offer.
Promote your page on Twitter. First, place your Fanpage URL on your Twitter
profile background. (Note: Only those using the web-based version of Twitter
will see your background, but this is still plenty of eyeballs.) Tweet about your
page. Ask your Twitter followers to like your Fanpage. Again, offering them a
good reason why they should like it will greatly increase your response rate.
Why should people become fans? I have touched on this, but it is important:
Give people a great reason to become your fan. Maybe it is to get discounts or
updates. Maybe it is a free video, Ebook, etc. Just make sure it is something that
motivates immediate and swift action.
Add your page URL to YouTube. Do you create videos to promote your business?
Then by all means add your Fanpage URL link to your videos, either at the end
of the video or at the beginning of the video description.
Post frequently. Yes, that is “frequently” … If you forget about your Fanpage,
your fans will forget about you. Post once or twice a day with good info, updates,
and questions. Do not make it all about you and your products. Instead, post
about events, news, your industry and so forth. And whenever you can, inject
a little humor into the mix.
Ask your fans to like your content so it gets shared on their timelines. You
cannot ask every time, but now and then is fine. When they like your post,
more people will see it, which can lead to more fans – always a good thing.
Speaking of questions: Get your fans involved with your page by starting
discussions about your products and services or industry news. What is the
best way to start a discussion? Simply ask a provocative question your fans
cannot ignore. If you get stuck on what to ask, use the fill in the blank kind
of question, such as, “If you could have any job in the world, it would be ____”.
Do not become a troll victim. Now that you are starting discussions, remember
to ALWAYS remain Professional, with no exceptions. If you are perceived as
quarreling with a fan, it will not matter if you are right – it will only matter
that you lost your cool and you look like a real dope. And if things look like
they may get nasty, offer the fan a private way to contact you (phone or email,
Remember to use plenty of photos and even videos. Written words are great,
but videos are better, and photos tend to get shared. So, incorporate a variety
of mediums into your Facebook communications.
Be thankful. This one takes a little time, but it is well worth it. Thank each
new person who likes your Facebook Fanpage (you can find them by using
the “New Likes” box.) This will really make you stand apart from the crowd.
After all, how many people have ever personally thanked them for a Like?
You might very well be the first.
Relax. Facebook is not the place for a suit and tie kind of personality. Instead,
be fun, be casual, be funny and make your Fanpage an entertaining, inviting
place to be.
Brand your page. That large image on your timeline needs to ROCK. It should
effectively communicate the message you want to send to your fans, so spend
some time getting it just right. (And size it as close to 850 x 312 pixels as possible
for optimal viewing.)
Keep them short and sweet. Want to capture the most eyeballs?
Then keep your posts to 80 characters or less. Longer posts tend to
be skimmed over and shorter ones tend to get read. Pin your posts
occasionally. No, I am not talking about Pinterest. Rather, Facebook
allows you to “pin” a post to the top of your timeline for as long as
8 weeks. Use this to showcase something important, such as an
upcoming event or a dynamite testimonial from a celeb in your
niche, or more.
None of this will help if you do not get busy and use it to promote
your business on Facebook! Don’t have the time? Hire someone …