Video Marketing … Can Your Business Use It
What’s the hottest new way to let people know about your products and services?
Video marketing just might be the answer to this ever-changing question. If you
are thinking about how to effectively use social media to market your business and
improve your overall return on investment, consider adding Video Marketing to your
advertising picture.
What Good Is A “Commercial?”
Remember those old commercials for car dealerships, local restaurants, and tax preparation
firms? One minute, you were watching your favorite sitcom, and the next, you were using the
commercial break to let the dog out, go get a drink or a snack, or hit the restroom. If you’re
thinking that video marketing and video SEO have anything to do with commercials like these,
think again! People actually choose to watch your videos and, better yet, they share them
with their friends.
Now, take a moment to think about the kind of commercials that actually work. Let’s use the
Superbowl – that annual television event every member of the family loves to watch – even
mom, who doesn’t like football. Why is everyone watching? It’s for the commercials!
Superbowl Sunday is the day when new, superbly entertaining commercials come out.
Then, they show up on YouTube and other places around the internet. Can you get
the same kind of effect, on a smaller scale? Absolutely!
Video Marketing and Facebook
Once you have a presence on Facebook, you can start to put up entertaining video clips
that people will want to watch. Do not, under any circumstance, put up something boring
or use a “talking head”, unless it’s some kind of stand-up comedy. Take some time to
look at what businesses who have a great Facebook presence are using and think
about whether something similar will work for you.
Get The Most Out Of Video Marketing
Getting the most out of video marketing can be tough on your own, which is why you need
the help of an experienced internet marketing professional. He or she can give you insight
about what works, and best of all, let you keep on doing what you need to do to run your
business each day. The bottom line is, Video Marketing can work for anyone – do it right,
and watch your business grow!
