Brevard County Marketing Consultant, Strategist & Expert
As a small business owner in Brevard County Florida (and surrounding areas as well)
are you wondering just how important “content” really is to your online presence?
It’s already a proven fact that publishing various types of online content across the
web will drive a large number of new visitors to your site, increase conversions and
help build brand awareness. Without it, you’re simply turning a blind eye to
highly-valuable prospects.
And what about the content that is ON your website?
The WRONG content will drive potential customers away,
provide zero results and potentially damage your reputation.
So just how important is an effective content marketing strategy for your business?
VERY important!
The number one goal of any business today in Brevard County
is to rank highly in search engine results.
Why?
Because consumers aren’t going to waste their time browsing through page
after page of results until they find you. There are many things that determine
your rankings, but valuable, top quality content is a MAJOR factor.
Take Google for example. When ranking sites, the search engine gives more
juice to websites that provide value to the consumer. It looks at the site’s content
to establish whether it reads well, or is simply full of fluff. It also looks at whether
or not the site is providing the information that searchers are looking for.
Furthermore, it looks to see how frequently your website content is updated – the more,
the better. So, if you want potential customers to find your business online, your content
strategy needs to be complete and consistent.
