Paid Search Management (PPC) Services or Organic Marketing
Are you struggling to attract new website visitors, get your phone to ring, or get more
foot traffic through your doors? When you go to Google and other search engines and
type in some keywords, the first results that appear at the very top – and along the
right side – of the search results are paid ads.
So how do those ads get there and how does
Google decide which ones you should see first?
That’s what Paid Search Management (pay-per-click or “PPC”) is all about.
Companies just like yours bid on keywords that are the most relevant to their
specific products and services. These keywords allow those businesses to get their
advertisements in front of precise, targeted consumers who are actively searching
for the types of goods and services they offer.
What is Paid Search / PPC?
Pay-per-Click advertising is a method used to drive direct traffic to websites. The
ads are highly-targeted based on keywords, location, and other specifications; and
companies pay only when internet users click on their ads. It’s a faster alternative to
better search engine exposure as opposed to relying on your own website to rank
highly organically. Google AdWords is one of the most popular online advertising
networks, but there are many others.
Why Paid Search / PPC?
89% of consumers use search engines for purchase decisions.
This is huge.
Paid search management is one of the most cost-effective types of Online Marketing
because it only targets those customers who already are raising their hands to indicate
they are ready to buy. That’s not something a TV commercial, newspaper ad, or any
other type of marketing can do.
Why does PPC make sense for any business
ready to gain more online exposure?
It’s affordable and controllable; you only pay when your ads are clicked
You can set a budget that’s tailored to your needs and goals
You instantly get top ad placement giving you instant gratification and results
With a well-executed PPC campaign, you can expect:
Highly-targeted prospects, More search engine exposure
Higher conversion rates, More website traffic
What I Do
If you’re not careful, PPC campaigns can drain your budget – especially if they’re not
executed properly. On the flip side, when done correctly, the payoff can be significant
due to the fact that PPC will bring in direct, qualified leads for your business.
I specialize in developing and optimizing PPC Marketing campaigns for small and
large businesses. But, I will always discuss doing things “organically” instead,
because great results can be achieved that way as well. I work within your budget
(if you insist on PPC), to produce measurable results that are based on key metrics;
the goal is to ensure you get the absolute maximum return from your investment.
Are You Ready to Talk?
The internet is an extremely busy place; and sometimes, you have to go that extra
mile to put your business in front of local consumers and break through the noise.
If you’re ready to have high-performing, high-yielding paid search management
campaigns that exceed your expectations, I’m ready to over-deliver.
Let’s start communicating TODAY
