Press Release Marketing utilizes written communications that briefly report
newsworthy events. Press Releases generally contain the who, how, why,
where, and when of an event, and generally, this event is tied to a business
or organization. (Although, it doesn’t have to be. Public figures use Press
Releases frequently to get the word out about what they’re involved in.)
Press Releases can impact businesses in a number of ways.
Press Release Marketing (creating, publishing, and using Press Releases in a
unified Marketing plan for businesses) is a powerful tool. Readers, both on and
offline, tend to view Press Releases in a different light than advertising. They’re
less skeptical of the claims and of the business. (We’re all so jaded … we tend
to dismiss anything that’s communicated to us through ads.)
longer if needed. A good Press Release focuses on one single newsworthy event.
If a business has more events to talk about, then multiple Press Releases would
be needed. The term “newsworthy event” covers a lot of ground. Basically, this
means anything of note, of importance, that’s happened to or happening in the
business. Topics such as new product launches, new employees, new financing
for the business, new headquarters, new stores … anything that you can attach
the word new to, those are the topics that are perfect for a Press Release.
news organizations. Today, we don’t mail Press Releases to reporters (although
you can). We use online publishing services, to publish the Press Release. The
publishing platform takes care of all the distribution. But, there’s much more
that can be done with Press Releases than just publishing them.
greater effort to promote your business. Multimedia Press Releases have
become very important over the past few years. A multimedia Press Release
is one that contains media other than just text. This could be images,
infographics, videos, PDF reports, whitepapers, and more, or a combination
of many of the above. For each of these additions to the Press Release,
there’s more that can be done.
and you include a video of a product demonstration. Well, that video is a
very valuable Marketing asset in its own right. The video can be published
on YouTube, Vimeo, and across multiple platforms.
This is all great, and it all starts with a Press Release announcing a true,
newsworthy event. Just know this, there are various ways that Press Release
Marketing can positively impact your business, and if you work with a capable
Marketing Consultant, they will show you how to find the best newsworthy
events for you to announce.
As always, if you need any help with this, I’m available.
