Why Press Releases For Local Businesses?
Press releases have grown way beyond just letting traditional
media outlets know about a given business’s products or services
Press releases are key social media and SEO tools
that help others learn about the business
Specifically…
Press releases are the perfect vehicle for:
Announcing a new product or service
Expanding the business’s brand
Give the business exposure world-wide
Expand public awareness about the business and what it does
Easily disseminated through the Web, even virally!
* * * * *
Getting your small business registered on the top online directories
can result in the following (results may vary and are not guaranteed):
Increased website traffic
Increased sales/revenue
Increased SERP rankings
More reciprocal links to your website
Greater brand recognition
More interactions with customers
The ability to share deals, promotions, press releases
and other special events with customers.
A better and more comprehensive online appearance
What Local Online Directories Do
There are many reasons why a small business will want to register with
the top directories on the web. Directories serve many purposes, such as:
Categorizing websites to easily get found using search engines
Linking websites to one another for easier access
Increasing traffic to individual websites
Providing easy ways to find out about specific companies
Boosting Search Engine Optimization (SEO) keywords and tactics for
businesses to receive higher SERPs (search engine result pages) rankings
Helping business websites stand out to potential consumers
