The Importance of Search Engine Optimization

Search Engine Optimization (SEO) is very important, and is actually not as hard
as it sounds. When you create pages for your website, taking the time to optimize
them will greatly increase your chances for receiving natural organic search engine
traffic. Surprisingly, most people don’t bother with SEO, giving a huge advantage to
those that do.


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Here are a few important things to keep in mind:

Pay Attention To Keyword Density

It is helpful to make sure you are using your main keywords a certain
amount of times throughout your content. Make sure you know, though,
you don’t want to use the keywords too much, or too little. It will alert the
search algorithms in a negative way.

Emphasize Important Keywords

Emphasize important keywords with bold, italics, and underlining.
When creating your pages, you can usually use simple HTML tags
to emphasize your main keywords.

Header Tags

A header tag is a part of your page where the font is larger, and is
reserved for the most important text on the page. There are actually
different levels of headings, 1-5. I typically use h2 when emphasizing
my keywords (the larger the number, the smaller the text will be)

Utilize Related Keywords

When creating your content, try to use a lot of related keywords.
This means that if you are talking about dog training, you will also be
using keywords like dog collar, dog leash, dog obedience, and more.
This is typically done naturally as you write your content, but I wanted
to point out here. Sometimes people really try to focus completely on
one keyword, and having diversity in your page and including other
related keywords seems to help in the search engines.

Utilize Anchor Text Properly

When you are linking to your website, a capture page, or a sales page
of any kind, make sure that you are making good use of the anchor text
in the link. By “anchor text”, I am referring to the words that show up as
the clickable link your viewers see. An example of good anchor text would
be: “Dog Training Tips” .  A bad use of anchor text would be one that does
not include the keywords we are optimizing for, such as “Click Here For
More Information”.

And remember, if this information is foreign to you,
IMJustice Marketing will show you the way, or do it for you.


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