3 Negative Effects Of Having A Slow Website For Your Business in Brevard County Florida
No one wants to visit a slow website. When we type a website address on
our browser or click on a website link, we expect that site to appear on our
screens instantly. Not 5 seconds or 10 seconds later, but right this very
moment. That’s how spoiled we’ve become in the Internet age.
Everything is within our reach thanks to massive improvements in Internet
technology. So, when we land on a slow-loading website, we simply hit the
back button and go check out another website in Brevard County Florida.
But how does having a slow website affect
your business in Brevard County Florida?
Fewer customers and clients
Since most people won’t have the patience to wait for your site to load,
then you’re essentially left with those who have the patience of a saint.
These are probably your most loyal customers, or those who have nothing
better to do than wait for your site to appear on their screens.
But what about those who’ve decided to leave your site?
What are you going to do to get them back?
Well, you can’t do anything about them now. What’s past is past.
So, what you need to do is learn from your mistakes and make
sure your future visitors stay on your site.
Lower conversion rates
When you’ve got fewer people coming over to your website, then your conversion
rates are also going to tank. Sure, you can implement the best practices to get people
who do land on your site to follow your call to action, but at the end of the day, it’s
still a numbers game.
For example, if your standard conversion rate is 10%, then on average if you have
1,000 people over to your site in a month, then you’ll probably make about 100 sales.
However, if you get 10,000 people on your site, then with your 10% conversion rate,
you’ll get 1,000 sales! That’s a huge difference in numbers, so you’d obviously want
to get people to stay on your site, not bounce away from it.
Lower rankings on Google and other search engines
One of Google’s metrics for ranking sites is page speed. This means they tend to
give higher ranks to faster sites than slow-loading sites. As a business, you want
your site to be on the top 3 spots on the first page of search results. These spots
get the majority of traffic, so if your site is buried on the second page and beyond,
then you’re not going to get much in the way of search engine traffic.
Especially covering Brevard County Towns such as:
Melbourne, Melbourne Beach, Sebastian, Merritt Island, Palm Bay,
Cocoa, Cocoa Beach, Cape Canaveral, Titusville, Rockledge, Mims,
Indialantic, Indian Harbour Beach, Satellite Beach, Malabar, Grant,