One of the things you can do to get people to come back to your website after
they visit or after they purchase something from you with your Brevard County
Florida business, is building and managing an Email List and getting them to sign
up for your mailing list. That way, you can remind them every once in a while,
about your products or services, and they may come back and buy something
else from you, or simply read your blog or articles if that’s what your goal is.
Here are Some Tips to Building and Managing an Email List.
First, make it as simple as possible for them to sign up for the mailing list.
Ideally all they should have to do is enter their email address. You may want
to get more info from them but simpler is better. Obviously, if they are buying
something from you, they may have to provide more information. However,
websites that require registration before purchase see poor results. So, if you
can collect their email address on their way to purchase something, but not
require registration, and if you can collect their email address on your front
page even if they don’t buy something, you’ll have the perfect mailing list setup.
You want to give them a good reason to sign up for your mailing list as well.
Obviously, if you tell them that they are signing up to be reminded to come back
and buy something later, not very many people are going to sign up. But, if you
offer them something valuable that they’ll get by providing you with their email
address, something that they would never get ordinarily, then you’ll have much
greater success using them to sign up.
Finally, only send out emails to your mailing list when you have something valuable
to offer them. If you start sending them emails all the time and they get sick of seeing
your name in their inbox, they’re going to hit the unsubscribe button and they will no
longer be on your mailing list.
Make sure that you have something substantial that you’re emailing them about,
such as a major discount or promotion – or even a contest that you’re running –
so that when your email does arrive they know that it’s going to be something
good and they’ll read it and possibly even follow through with a visit to your
website or a purchase.
