Marketing is not always the easiest thing to do. However, there is one key to effective Marketing that far too many people overlook. So, what is it that they do not do? They do not make a plan. To be fair, a lot of Marketers think they have a plan but saying “I’m going to make some money” is […]
Continue reading »If you want to give your website’s search engine ranking a boost and increase the number of organic leads that you receive, then you need to develop a search engine optimization (SEO) strategy. A complete SEO strategy involves several factors, including optimizing your web pages, backlinking, keyword research, and most importantly, generating high-quality content that both your audience and the […]
Continue reading »The Purpose of Marketing I mean, what is the purpose of Marketing? Well, in a nutshell, Marketing is supposed to help facilitate your prospects’ decision-making process. There are prospects out there that need to buy what you sell. Sometimes they need to be educated to the fact that they need to buy what you sell in the first place, […]
Continue reading »Not Starting With The Who Most marketers don’t start with the end in mind. And, as a result, they don’t ever get very far. Before you setup ANY piece of your marketing material, you need to have a clear understanding of who you’re marketing to in order to craft your message and your offers. Here are the seven questions out […]
Continue reading »