You may have noticed that consumers today go online first to find products and services such
as yours … But what happens when YOUR potential local customers go online to find YOUR
type of products or services? Will they see your company’s website on the first page of the
results … or will they only see your competition because your site is buried in the sand?
As a business fighting for your fair share of the local market, SEO is
one crucial marketing strategy you do not want to ignore.
What is Local SEO?
Local SEO (search engine optimization) involves the implementation of certain strategies and
techniques to help your website rank higher in the search results. This includes implementing
on-page optimization, claiming local directory listings, building citations and more.
Search engines like Google, Yahoo!, and Bing use certain algorithms to help them provide
web searchers with the best results based on their search terms and phrases. In other words,
Local SEO helps the search engines get a clear understanding of what your business is
about and where you are located so they can match you with potential customers in your area.
Why Local SEO?
Did you know…?
97% of consumers search online for LOCAL products and services
33% of clicks from organic search results go to the top listing on Google
Organic search leads have a 14.6% close rate,
compared to 1.7% for outbound marketing leads
If your business is not showing up on the first page the results, you are missing
out on a major opportunity to connect with these leads. Online search is here
to stay, and SEO is one of the most valuable marketing tools available to
small businesses looking to snag more of their local market.
With a well-executed Local SEO strategy, you can expect:
More overall online visibility
Increased brand recognition
Instant connections with local leads while they are
actively searching for your type of product or service
Increase in profits and revenue
What A Good SEO Specialist Does
Most business owners don’t have the time or expertise to manage their
Local SEO on their own. However, given the growing popularity of online
local searches, it is critical that your website ranks as highly as possible.
That’s where the SEO Strategist or Specialist comes in.
An expert Local SEO specialist has the experience and skill to get your business where
it belongs: Right in front of your prospective customers. I realize that SEO doesn’t work
when you use a “one size fits all” template. That’s why I create unique, customized plans
specifically for businesses that deliver new customers on a consistent basis. It is a crucial
business matter. This service can include things like Website SEO, Keyword Research,
Content Marketing, Local Listings and Local Maps Optimization, Link-Building and
Local Citations, and much more!
It’s time for your business to experience the raw power of Local SEO so you can capture
more of the market share, outperform your competitors, and reach your full revenue
potential. A valuable well-performed Audit can reveal tons of information like what
you’re doing well, what you’re doing poorly, and what you are missing that could
really help. It’s very thorough.
Want to learn more? Then let’s talk!
