Search Engine Optimization, SEO, is the means for improving the ranking of your
Marketing in Google, Yahoo, and Bing. The more time and money a company
spends on SEO, the more chance they have of being the first search result listed
by Google – which is of course the ultimate goal of any business; to be easily
found by their potential customers, at least on the first page.
One of the simplest techniques is altering the text, or “content”. To do this an SEO
company must first understand the target audience of the business, who are they
and what words do they type into Google when they are looking for this product or
service? If you are in the automotive business, then people might be searching for
your services under “Auto Shop Melbourne”. But there are many possibilities, and it
is the job of a good SEO Expert to investigate those options for you and compile a
list of your best keywords and phrases.
With those keywords and phrases, your content can then be structured effectively so
that it is “optimized” and friendly to the bots and crawlers of our content. It is usually
best to have Professional help with this, so talk to your Business Coach or Marketing
Consultant about what they would recommend. Other methods include backlinking,
linking and implementing meta-tags, subheads, and website descriptions throughout
your web pages. As a general rule with search engine optimization, “content is king”.
Much of your success will depend on the quality of the content in your Marketing.
Other important Search Engine Optimization (SEO) principles come into play with many
different tactics and strategies. There are different principles behind them, and it helps to
understand the differences before deciding on the strategies and tactics you will deploy.
It will enable you to make well-informed decisions.
Search engines cater to visibility through good design, carefully crafted content, and good
internal and external linking strategies. Many SEO strategists follow certain guidelines.
They will help to generally achieve more long lasting, effective results for rankings.
There are a lot of methods that search engines don’t approve of or even the deception to
increase the visibility of a business. Examples would be hiding bulk keyword rich text on
your website by using a background font color or small font size. Search engines often
impose penalties on these companies – pushing their Marketing down in search result
rankings and occasionally removing their Marketing material and assets from their
databases altogether.
Be aware of these dos and don’ts and their strategies, and make sure that you entrust
a reliable Business Coach or Marketing Consultant with the task of increasing your
SEO effectiveness by using tested and proven SEO principles. You will be amazed at
how powerful the results of good search engine optimization can be for your leads,
revenue and business!
