SEO Marketing and Strategy for Your Business
When You Are Good At It … You Win!
Many of us have spent years on the computer and have lived a while in the information age, that
very few of us ever stop to marvel at how fast the internet works and how reliable it is for business.
Considering SEO Marketing and Strategy, it is truly amazing that search engines are capable of
locating pages with answers to a particular search query in a matter of milliseconds. In fact,
just 25 years ago, you would have had to go to a library and spend hours poring through the
dewy decimal system and the card catalog to find an answer to your questions, that Google
can now provide you in the blink of an eye. This instantaneous access to information has
revolutionized how we access the information we need daily.
SEO Marketing and Strategy for Your Business is nothing more than ‘reverse-engineering’
the process of searching through these trillions of web pages to find the information that we
need. By ensuring that your website (and your Marketing), can be easily searched and
accessed by search bots, that it meets the criteria that is set out by the search engine for
useful and authoritative information, and that it contains useful content for your visitors,
you’ll be sure that any search of your target keywords and phrases will have you ranking
high on Google and other search engine results pages.
SEO Marketing and Strategy
can also Work for Businesses Without Websites
In the mind of most people, SEO is considered an online tool that exclusively deals with
websites, but its importance goes far beyond that. Since search engines obtain their
information from other sources besides sites, your business can greatly benefit from
exposure if it happens to show up among the first results displayed on the search page.
For example, many people who search for businesses, products, or services on Google from
their mobile devices are looking for phone numbers or directions. If your business is listed in
a directory like Google My Business, LinkedIn, the Yellow Pages, or similar databases, you
can be found on Google regardless of whether you have a company site.
As a matter of fact, having a Google My Business listing, along with Google Maps can make
it extremely easy for businesses without a website to be found quickly on the search engines.
Having a listing on Google My Business allows you to add a phone number, email address,
description of your business, as well as descriptions of the products and services that you offer.
The Value of SEO is Both Measurable and Calculable
If you had to make a choice, would you rather buy a $180,000 Honda, or a $200,000 Ferrari?
The reason why you are more likely to choose the Ferrari over the Honda, even though it costs
more, is that it gives you better value. In many regards, optimizing your website is a bit like that.
Sure, it will cost you less time and money to buy ads and get more results in the form of visits,
leads, likes, pins, and retweets, but few of these will convert into actual paying customers.
SEO targets people who are already interested in purchasing your product or service and
all they need to do is find you, and for you to convince them that you are their best choice.
Realize a Better Return on Investment
With Your SEO Marketing and Strategy
SEO and typically all forms of Internet Marketing will generate a better ROI for your
business than their offline counterparts. This is primarily because you do not need to
go out and try to catch the attention of a prospective customer. Instead, with SEO
customers themselves are directing inbound traffic to your site. This helps you to
derive a better investment to return margin on your Marketing.
Increased Visibility
With Your SEO Marketing and Strategy
With SEO Marketing and Strategy for Your Business, you can improve your online visibility,
which will translate into more leads and better profit margins. Every good Online Marketer
knows that content is king as is what drives customers to your business.
If you have good quality content, it will keep your readers and customers hooked, but it
might not necessarily translate to a higher ranking on Google. However, with search engine
optimized content, your content can become more visible to your target audience and readers.
Research has shown that many people don’t make it past the first page or two of the search
results, which means if you want to rank higher so your target audience can find you, then you
have to optimize your content. A smart SEO strategy will help you rank higher on Google when
your products and services are searched. SEO helps to keep your business prominent in the
mind of potential clients.
Receive Better Coverage
With Your SEO Marketing and Strategy
Life is quickly going digital, and while radio, television, and print will continue to be available,
more companies will turn to the Internet to Market their business. SEO can help to provide you
with better coverage that allows you to reach your target audience, wherever they are in the world.
With billions of searches performed daily on Google and other search engines, optimizing your
content for SEO will mean that you can reach more people. If your articles and products are
well optimized, more people will see it, which will translate into more leads.
Build Credibility
With Your SEO Marketing and Strategy
Users, especially those who are looking for a specific type of product or service are likely to
conduct more than one search, rearranging the various search terms and words. If you have
properly optimized your content, it is more likely to show up higher in the search results.
When you show up high in the search displays, potential customers and readers are bound to
take your Business more seriously and see you as an authority on the topic(s) you are discussing.
Appear high on the search engines for multiple search terms, brings more faith and confidence
to your readers and target audience. With credibility comes more exposure, visibility, and even
a possible bargaining chip if you are doing any offline negotiations with a potential customer.
An Inexpensive Marketing Strategy
If you commit certain errors in your SEO Marketing and Strategy for Your Business, it can end
up costing you by keeping your Marketing content hidden in obscurity. However, when done right
SEO remains one of the cheapest forms on Online Marketing that your business can utilize.
When your SEO is specially targeted at increasing your organic search result rankings, it requires
very few financial expenditures. In fact, if you have a solid grasp of SEO, you may not end up
needing to spend any extra money at all. Coupled with its broad reach, SEO Marketing may be
one of the most cost-effective forms of advertising available to your business to drive more traffic
and generate more leads.
It is somewhat unbelievable that despite all its benefits, SEO still is not fully utilized by many
Businesses and Marketers. However, if you are not optimizing your content and website,
you could be losing out on a ton of business and falling behind the competition.
SEO is such an essential strategy for generating more leads and boosting
your visibility online; it is imperative that, if you aren’t already utilizing this
useful tool, that you start implementing an SEO Marketing Strategy today.
